Art Platforms and Cultural Production on the Internet (Routledge Research in Cultural and Media Studies)

Art Platforms and Cultural Production on the Internet (Routledge Research in Cultural and Media Studies)

Olga Goriunova

Language: English

Pages: 176

ISBN: 0415717922

Format: PDF / Kindle (mobi) / ePub


In this book, Goriunova offers a critical analysis of the processes that produce digital culture. Digital cultures thrive on creativity, developing new forces of organization to overcome repetition and reach brilliance. In order to understand the processes that produce culture, the author introduces the concept of the art platform, a specific configuration of creative passions, codes, events, individuals and works that are propelled by cultural currents and maintained through digitally native means. Art platforms can occur in numerous contexts bringing about genuinely new cultural production, that, given enough force, come together to sustain an open mechanism while negotiating social, technical and political modes of power.

Software art, digital forms of literature, 8-bit music, 3D art forms, pro-surfers, and networks of geeks are test beds for enquiry into what brings and holds art platforms together. Goriunova provides a new means of understanding the development of cultural forms on the Internet, placing the phenomenon of participatory and social networks in a conceptual and historical perspective, and offering powerful tools for researching cultural phenomena overlooked by other approaches.

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technologies of control.38 If there are no contradictions and ruptures, no potentials and struggles, no excess, no gaps, no liberation, emancipation in this figuration of the free, then what kind of action and practice is possible today, and where could the potential lie? The total system has no exit and no outside, except for an annihilating catastrophe. Somewhat reminiscent of Adorno’s negative dialectics, such a method builds up sets of mutually exclusive and interlocked oppositions. It is a

Repetition Could anything be more improbable or more absurd than the coexistence of an endless number of elements created to be co-eternally alike? (Gabriel Tarde, The Laws of Imitation) Because: until then the life had only been work, the house, the household, the girlfriends, work, the work at home and the work at the dressmaker’s . . . , a false or incomplete life therefore. . . . [W]ork, the house, the household, the girlfriends, work, the work at home and the work at the dressmaker’s are

vice versa. Throughout the twentieth century, a number of disciplines were formed that essentially work on the translation between and use of both sides. Examples include operations research, social simulation, or to an extent, organization theory, to be discussed a bit further on in this introduction. It is worth noticing that network theory is ultimately a quest to understand the systems whose underlying structures are networks.9 In this endeavour, a ‘family photograph’ develops, with its

energies feeding it and the organization of the art platform. Neither would be the same without the other one. The collective and political enunciation of software art was partly carried through this art platform, but such a process also formed it. Here, the amplification of aesthetic intensity took place in the network of relations between the movement and the art platform. The devices of the art platform’s operation in such an amplificatory dynamic are technically embedded gestures and thoughts

Gorokhov, Andrei, 135n53, 137n68 Gorz, André, 22 Gramsci, Antonio, 24 Gran Fury, 8 graph theory, 4, 16 Group Material, 8 Guattari, Félix, 29, 50, 94; aesthetics, 89; aesthetic paradigm, 96–97; autopoiesis, 16, 37; Chaosmosis, 32; creativity, 32, 42; machinic junkies, 103; media ecology, 5; subjectification, 121n88. See also Deleuze, Gilles & Guattari, Félix Gutai, 8 H Habit, 49, 54, 87. See also repetition hacker, 75, 76, 77, 83, 84, 85, 103, 107, 114n22, 131n40 hacking, 2, 4, 63, 101 Hardt,

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